Paravel Co-Founder, Indré Rockefeller On Travel & Sustainable Style
Indré Rockefeller, Co-founder and Co-Chief Executive Officer of Paravel, a luxury travel luggage and accessory brand, discovered a gap in the $20 billion-plus global luggage market. Launched in 2016, Paravel provides super chic stylish travel bags at an accessible price point and has attracted the likes of Emma Roberts, Katy Perry and Allison Williams. What's more, Rockefeller recognizes sustainability as a core tenant of the brand and is tracking to become a fully sustainable brand by 2021.
Long recognized for her effortless, elegant style, we asked Rockefeller, a member of the Careste Community, to share with us her favorite places to travel, what she's packing and more on her enviable sustainable practices...
careste: What's on the horizon for Paravel?
ROCKEFELLER: Sustainability is a core tenant at Paravel and we’re currently on track to become the first fully sustainable travel brand in 2021. This means fine tuning every aspect of the company including design, production, packaging, and shipping in addition to adding a robust carbon offsetting program and expanding our code of social responsibility.
careste: Tell us more about your sustainability practices at Paravel and the importance of it…
ROCKEFELLER: Our entire team is committed to pushing our own boundaries with sustainability, understanding that there is always room to improve. Upcycling is core to our approach in our products. It’s the concept of using what is already out in the universe and repurposing it. To date, we have upcycled almost 1.6 Million post-consumer plastic water bottles to make our pieces! Outside of product design we offset our carbon emissions on every customer shipment and use packaging made from recycled and recyclable material. We are also actively working on educating ourselves about climate justice and intersectional environmentalism so we can expand our approach to sustainability.
careste: Where are your favorite places to travel and which careste looks + paravel bags would you pack for each of the destinations?